BRAND STORY
LOOK AT ME!
We always live under the roof, but how many of us have ventured up above it? For us, that place is often difficult to access, but it's the easiest escape from our daily routine. Additionally, for cats, the 'roof' is a safe and cozy space untouched by human hands, a fantastical place where they can spend special moments with people. We hope you discover your true self in ROOF, a space for everyday escapades, and wish you all the best.
Starting from the point that a cat is never self-conscious and always confident, cats represent unwavering preferences. In an era of hyper-personalization where hyper-personality is pursued, we support and cheer for every 'self' of this era who deserves acknowledgment for their differences and respect for their tastes.
ODD, MUSTAK, and BIG. JELL, the three friends of ROOF CAT ME, are real-life cats who are either in the process of finding themselves or have already found their meaning.
We hope that they will evoke empathy and become the ultimate favorites of people in their 20s with their special looks, bringing new joy and happiness to their daily lives.
So that I can be myself
LOOK AT ME, ROOF CAT ME
